Cosmoprof North America (CPNA) announced they were presenting the first-ever TV Shopping Open-See, where brands can try out to get their products sold on a home shopping television program.

Erica Evans, vice president of merchandising, Beauty, at HSN has just signed on to be a part of the judging panel.

She will be joining:
Claudia Lucas, director of merchandising, Beauty, QVC;
Wendy Pos-Cerveira, director, Health & Beauty, The Shopping Channel.

These shopping network executives will be looking for innovative and authentic product concepts, in addition to the ability to connect with viewers.

Live, three-minute presentations will take place Monday, July 15th from 2 p.m. to 5 p.m. in a private meeting room at Mandalay Bay Convention Center, with video cameras recording each product presentation. Auditions will only be open to all CPNA exhibitors.

CPNA will take place July 14 – 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit Cosmoprofnorthamerica.com.